OLE HENRIKSON X ANINE BING
SPARK A GLIMMER
The connection between Anine Bing and Ole Henriksen is magical for many reasons. Both have deep Scandinavian roots, both moved around the world to pursue a creative California dream, and both agree that self-love is the best beauty secret of all. That’s why they created a limited-edition Pout Preserve shade called I ♥ Me. This collab is inspired by self-love – and the micro moments of joy that are all around us.
ROLE Campaign Art Direction
TEAM Paul Trapani, Maggie McAllistor
PHOTOGRAPHER Benjo Arwas & Dimitri Newton
STYLIST Shelby Reed
VIDEO: SOCIAL + PAID MEDIA
On set, we captured Anine Bing and three diverse women wearing Pout Preserve and sharing their stories. We built content around the idea of “I ♥ Me because…” by asking models about self-love, the glimmers they see in their own lives, and how they feel about Pout Preserve.
BTS: THE MAKING OF I ♥ ME
To tease the limited-edition collaboration, we captured content that shows a peek behind the design process and campaign shoot.
