Morphe x ariel
Art direction for the Morphe x Ariel Signature Tools launch. For this social-forward campaign, we created an ambient, lo-fi aesthetic, playing with lighting and sculptural forms inspired by the color and shape of Ariel’s iconic makeup sponge.
ROLE Art Direction
PHOTOGRAPHER Jon Sams
GLAM Ariel Tejada
SOCIAL
Collaborated with the social team to storyboard and direct campaign promo video content used across Morphe, Ulta Beauty, and Ariel's social channels.