LIP.LAB

At Lip Lab, the experience is all about expressing yourself through color. Customers are free to experiment with different formulations, finishes, and flavors to create a product that is truly unique. The visuals embrace the brand’s Made By You tagline, showcasing the raw, handmade process and the endless range of color options.

ROLE Photo & Video Art Direction
CREATIVE DIRECTOR Lindsay Yellin
PHOTOGRAPHER Mario Kroes
STYLIST Shelby Reed

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VIDEO

We created textural, ASMR-style content that captures the handmade process of creating a custom lip product.

DIGITAL

Design for landing pages, email, banners, and Product Display Page tiles.