i dew care

yogi kitten

Art Direction for I Dew Care’s Yogi Kitten Collection: a cleanser, mask, and serum that helps blemish-prone skin zen out. At the center of these products is Heartleaf Extract, which works hard to calm irritation—no sweat. To bring that skin-soothing experience to life, the campaign visuals play off of the yoga-inspired product names and formulations in a lighthearted, sensorial way.

ROLE Art Direction, Production, Casting
PHOTOGRAPHER Hanna Hillier, Sara Remington
GLAM Francesca Martin, Michael Forrey